From 0cf5b30dd80cb8a676baec95b43facfb50cfad30 Mon Sep 17 00:00:00 2001 From: "soroush.asadi" Date: Fri, 19 Jun 2026 14:03:57 +0330 Subject: [PATCH] SEO landing pages: dynamic role+city titles, pretty URLs, sitemap combos MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Google Search Console shows all top queries are «استخدام [نقش] [شهر]», but the filtered index pages all shared the generic title «موقعیت‌های استخدامی» and weren't in the sitemap, so nothing ranked for those exact searches. - Jobs/Shifts/Talent index pages now set a dynamic /<h1>/meta from the active role+city (e.g. «استخدام پزشک عمومی در تهران»). - Pretty SEO routes /استخدام/{role}/{city?} and /شیفت/{role}/{city?} (via AddPageRoute) resolve slugs → filters; unknown slug → 404. The layout already derives the canonical from the path, so each pretty URL is its own canonical and the query-string forms canonicalize to /Jobs (no duplicate content). - sitemap.xml now lists role-only and role×city landing URLs for every combo with live listings (URL-encoded), so Google discovers them. - New SeoSlug helper (Persian-tolerant: ي/ك, ZWNJ, hyphen/space). Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com> --- src/JobsMedical.Web/Pages/Jobs/Index.cshtml | 4 +- .../Pages/Jobs/Index.cshtml.cs | 42 ++++++++++++++++++- src/JobsMedical.Web/Pages/Shifts/Index.cshtml | 4 +- .../Pages/Shifts/Index.cshtml.cs | 41 +++++++++++++++++- src/JobsMedical.Web/Pages/Talent/Index.cshtml | 5 +-- .../Pages/Talent/Index.cshtml.cs | 13 ++++++ src/JobsMedical.Web/Program.cs | 33 ++++++++++++++- src/JobsMedical.Web/Services/SeoSlug.cs | 22 ++++++++++ 8 files changed, 154 insertions(+), 10 deletions(-) create mode 100644 src/JobsMedical.Web/Services/SeoSlug.cs diff --git a/src/JobsMedical.Web/Pages/Jobs/Index.cshtml b/src/JobsMedical.Web/Pages/Jobs/Index.cshtml index 9d5b7ca..eab5f74 100644 --- a/src/JobsMedical.Web/Pages/Jobs/Index.cshtml +++ b/src/JobsMedical.Web/Pages/Jobs/Index.cshtml @@ -1,12 +1,12 @@ @page @model JobsMedical.Web.Pages.Jobs.IndexModel @{ - ViewData["Title"] = "موقعیت‌های استخدامی"; + // Title/description are set in the page model (SetSeo) from the active role/city. } <div class="page-head"> <div class="container"> - <h1>موقعیت‌های استخدامی</h1> + <h1>@Model.PageHeading</h1> <p class="muted"> @JalaliDate.ToPersianDigits(Model.Results.Count.ToString()) موقعیت شغلی پیدا شد @if (Model.NearMeActive) diff --git a/src/JobsMedical.Web/Pages/Jobs/Index.cshtml.cs b/src/JobsMedical.Web/Pages/Jobs/Index.cshtml.cs index 5b339b9..8e42687 100644 --- a/src/JobsMedical.Web/Pages/Jobs/Index.cshtml.cs +++ b/src/JobsMedical.Web/Pages/Jobs/Index.cshtml.cs @@ -20,6 +20,10 @@ public class IndexModel : PageModel [BindProperty(SupportsGet = true)] public double? Lat { get; set; } [BindProperty(SupportsGet = true)] public double? Lng { get; set; } + // Pretty-URL segments (/استخدام/{roleSlug}/{citySlug?}); resolved to RoleId/CityId below. + [BindProperty(SupportsGet = true)] public string? RoleSlug { get; set; } + [BindProperty(SupportsGet = true)] public string? CitySlug { get; set; } + public bool NearMeActive => Lat is not null && Lng is not null; public List<JobOpening> Results { get; private set; } = new(); @@ -27,10 +31,29 @@ public class IndexModel : PageModel public List<District> Districts { get; private set; } = new(); public List<Role> Roles { get; private set; } = new(); - public async Task OnGetAsync() + /// <summary>Dynamic page heading/H1 + title, set from the active role/city for SEO.</summary> + public string PageHeading { get; private set; } = "موقعیت‌های استخدامی"; + + public async Task<IActionResult> OnGetAsync() { Cities = await _db.Cities.Where(c => c.IsActive).OrderBy(c => c.Name).ToListAsync(); Roles = await _db.Roles.Where(r => r.IsActive).OrderBy(r => r.SortOrder).ToListAsync(); + + // Pretty-URL landing: resolve slugs → filters. A slug matching nothing is a 404 (don't + // render a thin page under a junk URL). + if (!string.IsNullOrWhiteSpace(RoleSlug)) + { + var role = Roles.FirstOrDefault(r => SeoSlug.Matches(r.Name, RoleSlug)); + if (role is null) return NotFound(); + RoleId = role.Id; + } + if (!string.IsNullOrWhiteSpace(CitySlug)) + { + var city = Cities.FirstOrDefault(c => SeoSlug.Matches(c.Name, CitySlug)); + if (city is null) return NotFound(); + CityId = city.Id; + } + Districts = await _db.Districts .Where(d => d.IsActive && (CityId == null || d.CityId == CityId)) .OrderBy(d => d.Name).ToListAsync(); @@ -63,5 +86,22 @@ public class IndexModel : PageModel { Results = results.OrderByDescending(j => j.CreatedAt).ToList(); } + + SetSeo(Roles.FirstOrDefault(r => r.Id == RoleId)?.Name, Cities.FirstOrDefault(c => c.Id == CityId)?.Name); + return Page(); + } + + /// <summary>Title/H1/meta from the active role+city so the page targets «استخدام [نقش] [شهر]».</summary> + private void SetSeo(string? role, string? city) + { + PageHeading = + role is not null && city is not null ? $"استخدام {role} در {city}" + : role is not null ? $"استخدام {role}" + : city is not null ? $"استخدام کادر درمان در {city}" + : "موقعیت‌های استخدامی"; + ViewData["Title"] = PageHeading; + ViewData["Description"] = role is not null || city is not null + ? $"جدیدترین آگهی‌های {PageHeading} در همکادر؛ مشاهده فرصت‌ها و تماس مستقیم با مراکز درمانی." + : "موقعیت‌های استخدامی کادر درمان (پزشک، پرستار، ماما، تکنسین) در بیمارستان‌ها و کلینیک‌های تهران — همکادر."; } } diff --git a/src/JobsMedical.Web/Pages/Shifts/Index.cshtml b/src/JobsMedical.Web/Pages/Shifts/Index.cshtml index ca28a2a..ce68bfc 100644 --- a/src/JobsMedical.Web/Pages/Shifts/Index.cshtml +++ b/src/JobsMedical.Web/Pages/Shifts/Index.cshtml @@ -1,12 +1,12 @@ @page @model JobsMedical.Web.Pages.Shifts.IndexModel @{ - ViewData["Title"] = "شیفت‌های موجود"; + // Title/description are set in the page model (SetSeo) from the active role/city. } <div class="page-head"> <div class="container"> - <h1>شیفت‌های موجود</h1> + <h1>@Model.PageHeading</h1> <p class="muted"> @JalaliDate.ToPersianDigits(Model.Results.Count.ToString()) شیفت باز پیدا شد @if (Model.NearMeActive) diff --git a/src/JobsMedical.Web/Pages/Shifts/Index.cshtml.cs b/src/JobsMedical.Web/Pages/Shifts/Index.cshtml.cs index 7d1b22a..d6133b3 100644 --- a/src/JobsMedical.Web/Pages/Shifts/Index.cshtml.cs +++ b/src/JobsMedical.Web/Pages/Shifts/Index.cshtml.cs @@ -25,6 +25,10 @@ public class IndexModel : PageModel [BindProperty(SupportsGet = true)] public double? Lat { get; set; } [BindProperty(SupportsGet = true)] public double? Lng { get; set; } + // Pretty-URL segments (/شیفت/{roleSlug}/{citySlug?}); resolved to RoleId/CityId below. + [BindProperty(SupportsGet = true)] public string? RoleSlug { get; set; } + [BindProperty(SupportsGet = true)] public string? CitySlug { get; set; } + public bool NearMeActive => Lat is not null && Lng is not null; public List<Shift> Results { get; private set; } = new(); @@ -33,12 +37,30 @@ public class IndexModel : PageModel public List<Role> Roles { get; private set; } = new(); public List<Facility> Facilities { get; private set; } = new(); - public async Task OnGetAsync() + /// <summary>Dynamic page heading/H1 + title, set from the active role/city for SEO.</summary> + public string PageHeading { get; private set; } = "شیفت‌های خالی"; + + public async Task<IActionResult> OnGetAsync() { var today = DateOnly.FromDateTime(DateTime.UtcNow); Cities = await _db.Cities.Where(c => c.IsActive).OrderBy(c => c.Name).ToListAsync(); Roles = await _db.Roles.Where(r => r.IsActive).OrderBy(r => r.SortOrder).ToListAsync(); + + // Pretty-URL landing: resolve slugs → filters (404 on a slug that matches nothing). + if (!string.IsNullOrWhiteSpace(RoleSlug)) + { + var role = Roles.FirstOrDefault(r => SeoSlug.Matches(r.Name, RoleSlug)); + if (role is null) return NotFound(); + RoleId = role.Id; + } + if (!string.IsNullOrWhiteSpace(CitySlug)) + { + var city = Cities.FirstOrDefault(c => SeoSlug.Matches(c.Name, CitySlug)); + if (city is null) return NotFound(); + CityId = city.Id; + } + Districts = await _db.Districts .Where(d => d.IsActive && (CityId == null || d.CityId == CityId)) .OrderBy(d => d.Name).ToListAsync(); @@ -82,5 +104,22 @@ public class IndexModel : PageModel { Results = results.OrderBy(s => s.Date).ThenBy(s => s.StartTime).ToList(); } + + SetSeo(Roles.FirstOrDefault(r => r.Id == RoleId)?.Name, Cities.FirstOrDefault(c => c.Id == CityId)?.Name); + return Page(); + } + + /// <summary>Title/H1/meta from the active role+city so the page targets «شیفت [نقش] [شهر]».</summary> + private void SetSeo(string? role, string? city) + { + PageHeading = + role is not null && city is not null ? $"شیفت {role} در {city}" + : role is not null ? $"شیفت {role}" + : city is not null ? $"شیفت کادر درمان در {city}" + : "شیفت‌های خالی"; + ViewData["Title"] = PageHeading; + ViewData["Description"] = role is not null || city is not null + ? $"جدیدترین {PageHeading} در همکادر؛ مشاهده شیفت‌ها و تماس مستقیم با مراکز درمانی." + : "شیفت‌های خالی کادر درمان (پزشک، پرستار، ماما، تکنسین) در بیمارستان‌ها و کلینیک‌های تهران — همکادر."; } } diff --git a/src/JobsMedical.Web/Pages/Talent/Index.cshtml b/src/JobsMedical.Web/Pages/Talent/Index.cshtml index 7b50409..1633a1e 100644 --- a/src/JobsMedical.Web/Pages/Talent/Index.cshtml +++ b/src/JobsMedical.Web/Pages/Talent/Index.cshtml @@ -1,14 +1,13 @@ @page @model JobsMedical.Web.Pages.Talent.IndexModel @{ - ViewData["Title"] = "آماده به کار — کادر درمان"; - ViewData["Description"] = "فهرست کادر درمان آماده همکاری (پزشک، پرستار، ماما، تکنسین و…) در تهران و سایر شهرها — مرکز درمانی می‌تواند مستقیم تماس بگیرد."; + // Title/description are set in the page model (from the active role/city). ViewData["q"] = Model.Q; // drives result highlighting in cards } <div class="page-head"> <div class="container"> - <h1>آماده به کار</h1> + <h1>@Model.PageHeading</h1> <p class="muted"> @JalaliDate.ToPersianDigits(Model.Results.Count.ToString()) نیروی کادر درمان آماده‌ی همکاری — مراکز درمانی می‌توانند مستقیم تماس بگیرند. diff --git a/src/JobsMedical.Web/Pages/Talent/Index.cshtml.cs b/src/JobsMedical.Web/Pages/Talent/Index.cshtml.cs index 264bc53..c12a8c2 100644 --- a/src/JobsMedical.Web/Pages/Talent/Index.cshtml.cs +++ b/src/JobsMedical.Web/Pages/Talent/Index.cshtml.cs @@ -23,6 +23,9 @@ public class IndexModel : PageModel public List<District> Districts { get; private set; } = new(); public List<Role> Roles { get; private set; } = new(); + /// <summary>Dynamic page heading/H1 + title, set from the active role/city for SEO.</summary> + public string PageHeading { get; private set; } = "کادر درمان آماده به کار"; + public async Task OnGetAsync() { Cities = await _db.Cities.Where(c => c.IsActive).OrderBy(c => c.Name).ToListAsync(); @@ -58,5 +61,15 @@ public class IndexModel : PageModel } Results = await q.OrderByDescending(t => t.CreatedAt).ToListAsync(); + + var role = Roles.FirstOrDefault(r => r.Id == RoleId)?.Name; + var city = Cities.FirstOrDefault(c => c.Id == CityId)?.Name; + PageHeading = + role is not null && city is not null ? $"{role} آماده به کار در {city}" + : role is not null ? $"{role} آماده به کار" + : city is not null ? $"کادر درمان آماده به کار در {city}" + : "کادر درمان آماده به کار"; + ViewData["Title"] = PageHeading; + ViewData["Description"] = $"فهرست «آماده به کار» {(role ?? "کادر درمان")}{(city is not null ? " در " + city : "")} — همکادر؛ مشاهده و تماس مستقیم."; } } diff --git a/src/JobsMedical.Web/Program.cs b/src/JobsMedical.Web/Program.cs index b6e4544..a3b0dce 100644 --- a/src/JobsMedical.Web/Program.cs +++ b/src/JobsMedical.Web/Program.cs @@ -12,7 +12,13 @@ using Microsoft.EntityFrameworkCore; var builder = WebApplication.CreateBuilder(args); // Add services to the container. -builder.Services.AddRazorPages(); +builder.Services.AddRazorPages(options => +{ + // Pretty SEO landing routes that target «استخدام [نقش] [شهر]» / «شیفت …» searches, in addition + // to the query-string forms (/Jobs?RoleId=…&CityId=…). The page resolves the slugs to filters. + options.Conventions.AddPageRoute("/Jobs/Index", "استخدام/{roleSlug}/{citySlug?}"); + options.Conventions.AddPageRoute("/Shifts/Index", "شیفت/{roleSlug}/{citySlug?}"); +}); // Interest tracking + recommendation engine. builder.Services.AddHttpContextAccessor(); @@ -355,6 +361,31 @@ app.MapGet("/sitemap.xml", async (HttpContext ctx, AppDbContext db) => foreach (var fId in await db.Facilities.Select(f => f.Id).ToListAsync()) Url($"{b}/Facilities/Details/{fId}", null, "weekly"); + // SEO landing pages: role-only and role×city combos that actually have live listings, so + // Google indexes pages targeting «استخدام [نقش] [شهر]» / «شیفت …». URL-encode each segment. + var roleNames = await db.Roles.ToDictionaryAsync(r => r.Id, r => r.Name); + var cityNames = await db.Cities.ToDictionaryAsync(c => c.Id, c => c.Name); + string Seg(string s) => Uri.EscapeDataString(s); + void Landing(string kind, int roleId, int? cityId) + { + if (!roleNames.TryGetValue(roleId, out var role)) return; + var loc = $"{b}/{Seg(kind)}/{Seg(SeoSlug.Of(role))}"; + if (cityId is int c && cityNames.TryGetValue(c, out var city)) loc += $"/{Seg(SeoSlug.Of(city))}"; + Url(loc, null, "daily"); + } + + var jobCombos = await db.JobOpenings + .Where(j => j.Status == ShiftStatus.Open && j.CreatedAt >= jobCutoff) + .Select(j => new { j.RoleId, j.Facility.CityId }).Distinct().ToListAsync(); + foreach (var rid in jobCombos.Select(x => x.RoleId).Distinct()) Landing("استخدام", rid, null); + foreach (var x in jobCombos) Landing("استخدام", x.RoleId, x.CityId); + + var shiftCombos = await db.Shifts + .Where(s => s.Status == ShiftStatus.Open && s.Date >= today) + .Select(s => new { s.RoleId, s.Facility.CityId }).Distinct().ToListAsync(); + foreach (var rid in shiftCombos.Select(x => x.RoleId).Distinct()) Landing("شیفت", rid, null); + foreach (var x in shiftCombos) Landing("شیفت", x.RoleId, x.CityId); + sb.Append("</urlset>"); return Results.Content(sb.ToString(), "application/xml"); }); diff --git a/src/JobsMedical.Web/Services/SeoSlug.cs b/src/JobsMedical.Web/Services/SeoSlug.cs new file mode 100644 index 0000000..a0a8f09 --- /dev/null +++ b/src/JobsMedical.Web/Services/SeoSlug.cs @@ -0,0 +1,22 @@ +using System.Text.RegularExpressions; + +namespace JobsMedical.Web.Services; + +/// <summary> +/// Pretty-URL slugs for SEO landing pages (e.g. /استخدام/پزشک-عمومی/تهران). We keep Persian +/// characters — Google indexes UTF-8 URLs fine and they read naturally — and just turn spaces into +/// hyphens. Matching is tolerant of ي/ك, ZWNJ and hyphen/space variants so a hand-typed or +/// search-engine-rewritten slug still resolves. +/// </summary> +public static class SeoSlug +{ + /// <summary>The canonical slug for a role/city name («پزشک عمومی» → «پزشک-عمومی»).</summary> + public static string Of(string? name) => Key(name); + + /// <summary>True when <paramref name="slug"/> (from the URL) refers to <paramref name="name"/>.</summary> + public static bool Matches(string? name, string? slug) => Key(name) == Key(slug); + + private static string Key(string? s) => Regex.Replace( + (s ?? "").Trim().Replace('ي', 'ی').Replace('ك', 'ک').Replace('‌', ' ').Replace('-', ' '), + @"\s+", "-").ToLowerInvariant(); +}